When prices of everything around us keep changing, one thing remains constant in people’s minds: gold never loses its shine. But why do so many families, investors, and even small savers still choose gold over other investment options? Let’s explore this from a practical point of view.
1. Gold Feels “Safe” in Times of Uncertainty
If you ask anyone who has seen currency value fall or property disputes rise, they will tell you: “At least gold is in my hand, no one can argue about it.”
I still remember when the rupee dropped suddenly a few years ago. I had some savings in the bank, but within weeks, their buying power felt half. At the same time, the little gold I had bought earlier actually increased in value. That day, I realized why older generations always said: “Sonay ka zewar kabhi nuksan nahi deta” (Gold jewelry never disappoints).
2. A Cultural & Emotional Asset
In our part of the world, gold is not just an investment — it’s a tradition.
- Mothers save it for their daughters.
- Families gift it at weddings.
- It passes from one generation to the next.
When my sister got married, my mother proudly opened her old box of gold bangles. She said, “I bought these 25 years ago, and today they are worth more than I ever imagined.” That moment showed me that gold carries not only financial value but also emotional weight across generations.
3. Easy to Buy, Easy to Sell
Imagine needing urgent cash:
- Selling a property could take months.
- Stocks may require brokers and paperwork.
But gold? Walk to the nearest jeweler and you can get cash in minutes.
I once had to arrange quick funds for a medical emergency. While arranging loans from friends felt stressful, selling a small gold coin was simple and instant. That speed in a crisis is why people, including myself, keep a little gold aside.
4. Hedge Against Inflation
When prices of food, petrol, and essentials rise, the value of money decreases. But historically, gold prices rise when inflation rises.
One of my friends used to save money only in cash. Later, he regretted when his savings bought him less every year. On the other hand, the few gold pieces his wife bought “just for fashion” turned out to be their strongest financial shield.
